留言|新技术和自我出版:Katheryn Rivas的利弊

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那里’毫无疑问,我们’重回数字时代。随着我们生活中许多方面的活动都插入并在线进行,我们很少有人会否认数字世界(曾经如此陌生和陌生)现在不同于我们所生活的世界。我们的世界(日常生活中的世界)是数字世界。我们在线开展业务,在线与朋友聊天,在线与亲戚聊天,在线学习课程,在线获得学位,在线玩游戏,在线约会–我可以继续。今天,我们的生活与过去的文字和印刷媒体一样,对技术和互联网的婚姻也是如此。这场数字革命已经影响了我们文化的许多方面,尤其是书籍,出版和作者世界。
如今,像Kindle和Nook这样的电子阅读器已经在大众中格外流行。尽管引起了很多争议,但如今,对电子书的抱怨和愤怒似乎已基本消退。如今,人们可以从其电子阅读器提供的在线界面中购买自己喜欢的小说和杂志,然后直接从机器中阅读该副本。尽管无页设备首先使纯粹主义者和藏书爱好者望而却步,但许多人屈服了。一方面,电子阅读器和数字出版物在很多方面都对出版商和主要出版公司构成挑战(印刷销售和价格结构下降)。另一方面,电子设备和技术为自我出版和独立出版公司开辟了许多激动人心的新途径。
在过去的十年左右的时间里,“independent” label has gained in popularity, firstly in the United States, and now throughout the world. Many individuals are looking for more organic and locally sourced goods. We want natural, local food, 独立 music and movies, and organically small, 独立ly published books—the mass produced label has lost its credibility in many ways. That being said, this has become a good time for authors and individuals interested in and passionate about self-published print. New devices, technologies, and trends in recent years have helped the world of 独立 publishing flourish. But, of course, as with anything outside of the mainstream, self-publishing comes with its advantages and its challenges. Here are some of the pros and cons of self-publishing a body of work in today’s digital world:

优点
更好地控制自己的工作
通过自我发布,’都是你。您可以决定工作的各个方面。当然,这是更多的工作,但是您可以确定事情的完成方式是您希望它们完成的方式。显然,这是自我发布的最突出和最明显的优点之一。一旦您给他们的文字,大型出版公司通常会控制您的工作。
与从事文本工作的人建立更牢固的关系
With self- and 独立 publishing, authors are able to play a larger role in the entire process. This means that they interact more closely with the editors and marketers of the work. A stronger relationship with all involved typically means a better publishing experience and a more individualized experience.
It’s less expensive
小型出版公司和自出版路线的费用几乎总是比主要出版商的费用低。作者将他们想要的钱投入到自己的作品中。这可能是有风险的,但也是非常有益的。


缺点
营销范围较小
在一家大型出版公司工作的最大好处之一就是他们提供的曝光机会和营销机会。大型出版公司就是这样。他们拥有广泛的追随者,能够掀起巨大的营销浪潮,并且有资源在发布过程完成后找到主要的销售渠道。这可能是巨大的优势,但不应视为发布的最重要元素。事实是,规模较小,鲜为人知的发行商的营销和广告机会较少。
预先存在巨大的成本风险
This is one of the areas of publishing that many people do not understand very well. With small time publishing either self- or through an 独立 label, the author invests the money into the project. This means that they put up the money they want to for the book or publication with no guarantee for a financial payout in the long run. (ED: more and more small publishing presses are offering minimal or no advances to their authors). While the overall cost of self-publishing is smaller than doing so with a larger company, there is less of a guarantee for success as a self-publisher.
凯瑟琳·里瓦斯(Katheryn Rivas)是自由撰稿人和博客作者,她致力于发现最新的在线教育趋势。当她’如果不写作,可以发现她打垒球或读一本好书。她鼓励您在这里或在这里发表评论 katherynrivas87@gmail.com.

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